Branding

The branding of countries

In Branding, Design, Tourism on 19 June 2008 with no comments

Cidade dos Logos has collected dozens of country logos, most of which are for popular tourist destinations. I’m surprised at the number that have an almost hand-drawn feel to them.
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They’re already telling us how to feel about it

In Architecture, Branding, Chicago on 7 November 2007 with no comments

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Creative Review takes a look at the identity and branding of the Calatrava-designed Chicago Spire [wiki, official, map], on which construction just began. The above map shows the construction site; it’ll be neat to check on its progress as often as the Googlesats allow us.

The Anglophilic American suburb

In Atlanta, Branding, Britain, Development on 6 November 2007 with no comments

For over a century, American developers and suburban-boosters have branded their communities with an easily-pronounced, “safe”, Anglophilic vocabulary:
Anglophilia runs deep in American culture, but it’s been particularly useful in helping Americans lay out a fantasy for how they want to live, a measure of wealth and success that’s guided urban planners for a century…
We anoint [...]