One of Terry Heaton’s criticisms of municipalities is that a lack of competition has kept them from adopting all those convenient little innovations that make internet commerce a relative breeze. It’s very difficult to find an online vendor asking you to use anything but your internet connection and a credit card to complete a transaction. Local governments, on the other hand, often request that you fax, mail, call or drive something to an office somewhere.
This same inability to innovate holds true for communicating with their citizens. Almost daily, old firms embrace new tools allowing them to better communicate with increasingly sophisticated consumers. Why not local government?
photo credit: Danielle Scott
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