Radio ratings racism?
Think of Arbitron as the Nielson ratings people for radio. It used to measure these ratings by having participants record their listening into diaries.
New York is the third PPM city, and Arbitron has said it is still fine-tuning the system. October and November ratings are “pre-currency” books, meaning they won’t be used for ad sales.
Nevertheless, some fear that blacks and Hispanic listeners may be undercounted in the new system.
“These numbers could put us out of business,” said Vinny Brown, program director of WBLS. “And it’s not just us. Listeners need to know this could threaten the future of black and Hispanic radio across the board.”
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